In the past couple of years, some of Jarrett Singh’s favorite days were punctuated with his after-school runs to Yogurtland, many of which were inspired by Buy One Get One (BOGO) and triple reward days. Once inside, he could down over a pound of frozen yogurt.
How did his obsession start?
“My friend [and Class of ‘23 alumna] Emily Wu always brought me last year because I couldn’t drive,” he said.
Despite not having a license, Jarrett ate Yogurtland at least twice a month by grabbing rides through various friends. He says the most he’s ever gone was twice within the span of three days.
Jarrett always made sure to use the Yogurtland app where users can get points whenever they buy frozen yogurt and, in return, get discounts off select purchases. For every dollar customers spend, they get two points in rewards; 100 points could be used to take off $5.
Jarrett even has a strong opinion about each local Yogurtland location: Cupertino has great flavors while the one on Prospect Road is “pretty sad.
In 2024, Jarrett has already stacked up an impressive 250 points — meaning he has spent $125. His usual order rounds off to $10, though his most expensive ones have been as much as $15.
“Before, I used to get a Vitamin C orange sorbet that I really liked and used to get or a strawberry cheesecake flavor, but they’re both gone. My favorite consistent order is the plain tart mixed with mango tart,” he said.
Yogurtland has recently been hit by inflation, causing their cost per ounce to soar from 69 cents to 93, at certain locations, all within the span of this year. Jarrett was devastated upon learning this news because his usual order is around 13.3 ounces, which nears almost 1 pound of frozen yogurt including toppings.
Jarrett is planning to go to UC Berkeley. The city has no Yogurtland, but he’s excited because it does have something even better: Yogurt Park.
“There’s a shop right behind South Campus that basically sells 6-10 ounces for $4, so it’s even cheaper,” he said. “There aren’t as many flavors, and it’s more ice cream than yogurt, but it’s a better deal.”
