Crumbl, formerly known as Crumbl Cookies, launches a weekly line-up of cookies and desserts with eight diverse flavors — ranging from red velvet cake to s’mores. With this business model, Crumbl has been able to expand to over 1,068 stores since its founding in 2017.
Recently, it’s gained tons of traction on social media, and some influencers aim to try the new flavors every week. With Crumbl being all the rage, we set out to test if it’s truly worth the buzz.
For Thanksgiving, Crumbl offered a selection of pies in honor of the holidays. The flavors were pecan pie, apple pie, pumpkin pie, key lime pie, cookies and cream pie and french silk. Although Crumbl has a baseline fee of $5 per cookie, they upcharged an amount of $1.49 on pumpkin, key lime, cookies and creme and french silk pie, as well as $.99 on pecan and apple pie, bringing our total to about $30.
Pecan Pie
While the chunky brown appearance of this pie seemed extremely unappetizing, the actual taste exceeded our expectations. The pie had a rich pecan taste that honored the original pie. The pie-to-crust ratio was amazing, adding to its pleasant flavor.
Final Rating: 3 of out 5 Falcons
Apple Pie
Given its status as a Thanksgiving classic, we had high expectations for the Apple Pie. The filling was sickly sweet, making it hard to swallow. The amount of crust compared to filling was too low, so the pie ended up tasting like pure sugar. The consistency was extremely mushy and squishy, much different from the firmer texture of a normal apple pie.
Final Rating: 2 of of 5 falcons
Pumpkin Pie
As another traditional Thanksgiving dessert, the pumpkin pie did not disappoint. The filling had a prominent cinnamon taste while also preserving the rich pumpkin flavor. The only downside of this pie was the cream topping: it was much too buttery and did not complement the delicate spices in the pie.
Final Rating: 3.5 out of 5 Falcons
Key Lime Pie
Although the creamy texture looked tempting, the Key Lime Pie was easily the worst pie of them all. It tasted like curdled milk, which really made it hard to swallow without gagging. The pie also had tiny slivers of lime peels inside it — a strange textural decision that didn’t help rating of this pie.
Final Rating: 1 out of 5 Falcons
Cookies and Cream
In classic Crumbl fashion, this pie was an interesting fusion of two things you wouldn’t imagine go together — a pie and Oreos. Although it sounds obscure, the pie was extremely tasty because of its creamy cookies and cream filling. Overall, it was a perfect representation of the ideal Crumbl dessert: innovative and delicious.
Final Rating: 4 out of 5 Falcons
French Silk Pie
Similar to the Cookies and Cream Pie, the French Silk Pie was rather untraditional but still managed to surprise our taste buds. It had a rich chocolate flavor with a creamy whipped topping, a combination that few can resist. The flavor is almost identical to a real French Silk Pie, making this our favorite out of all six Crumbl pies.
Final Rating: 4.5 out of 5 Falcons
Overall, Crumbl’s holiday pies were tempting to try but did not live up to the hype. For the hefty price tag of $30 that we paid for these mini pies, we could’ve gotten multiple full-sized versions at Safeway or Costco.
Even though Crumbl’s cookies are widely popular, their recent expansion into other dessert categories has proven to be disappointing. If you’re looking forward to an affordable sweet treat, it may be best to steer away from Crumbl’s desserts.
