In 2019, the natural makeup trend, also known as the “no makeup” makeup look began gaining popularity. Celebrities, such as Alicia Keys, publicized this look by attending the 2019 Grammys with minimal makeup. Fans believed that it was better than a heavy makeup look often used by many other celebrities because it accentuated their beauty instead of altering it.

This look, which started becoming popular during the late 2010s, greatly contrasts with the bright blush and heavy eyeliner popular during the early 2000s. The shift to simpler makeup over the past 10 years has led people to abandon excessive makeup routines including eyeliner and eyeshadow. Glossier, a makeup and skincare brand, has become more popular recently because the brand caters to people who follow the simple makeup trend through creating products that create a natural glow and an effortless look. 

Additionally, this “no makeup” makeup look is much easier to do on a daily basis compared to a more complicated makeup routine. This simple look usually involves only a slight amount of concealer to cover dark under eye circles and blemishes. It may also include mascara, eyebrow gel, lip gloss and blush, but usually focuses more on evening the tone of the whole face. 

The look is also perfect for those who prefer not to stand out much when going about their day. Even people who are not artistically gifted can master easier routines and won’t feel pressured to try winged eyeliner or other harder techniques. 

However, one of the downsides of the rising popularity of the natural makeup trend is that some girls who spend time on more difficult makeup look have been judged for “trying too hard.” Many of these girls just enjoy putting more time and effort into their makeup. 

The bottom line: Instead of putting down girls who prefer a complete makeup look in order to support a simpler makeup look, both styles should be accepted.