Not all YouTubers deserve their popularity

May 14, 2018 — by Austin Wang and Alex Yang

In the past few years, the number of YouTube channels surpassing 1 million subscribers has mushroomed. However, with this explosive growth comes many low-quality creators who seem to have played the system to find success.

One name that comes to mind is Daniel “Keemstar” Keem, a YouTube drama reporter who has often used racial slurs and had public outbursts of cringe-worthy ranting over his friend not asking for help money during a bad financial situation. After being banned from YouTube several times already, it appears his new channel Drama Alert takes advantage of his status as a host rather than the owner as a loophole.

In fact, the hate for him has recently become mainstream. One example of poor public opinion of him occurred when his song “Dollar in the Woods” was publicly roasted by Jimmy Fallon during a segment showing off the worst songs Fallon and his team could find online.

Still, sitting at a cool 3.6 million subscribers, the growth of Keemstar’s channel is not being slowed by YouTube’s rather weak regulations.

Another channel or couple of related channels that are obviously items of controversy in the YouTube community are the brothers Jake and Paul Logan.

While we will avoid beating the dead horse of Logan Paul and his suicide forest offense, the Paul brothers have still created a library of cringe-worthy content to appeal to their mostly preteen audience.

One example is Logan Paul’s overdramatic and hilariously unironic video using a “colorblind correcting” set of sunglasses. Starting a fake cry near the end of the video, Logan makes it seem like he’s reacting to a close family member’s death rather than seeing red a little more clearly.

In another example out of many, Jake Paul filmed a Halloween video of him and his friends flinging pumpkins off of the top floor of his Los Angeles mansion onto the street below toward a basketball hoop. It was a mess. Unfortunately, it is no surprise that Jake’s army of middle schoolers would eat this content up and bring it to the top of everybody’s YouTube feeds.

Lastly, there are the toy review channels. The problem with these channels is that they often end up being really creepy and unsettling. These channels often make videos at an extremely quick rate, leading us to question whether these channel operators do anything other than purchase kids’ toys and play with them all day long.

Also, the narration that often comes with these videos is nothing short of terrifying in many cases. Clearly, it is a requirement for toy review YouTubers to have really high pitched and childish voices to accompany their slow and careful stroking of plastic Disney merchandise.

With the amount of low-quality channels flooding the trending bar on YouTube, it’s no wonder that advertisers are eager to pull money out of the system. Why would a PR-conscious company want to play an ad to someone tuning into a video of a 35-year-old woman cracking open a Kinder egg?

 

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