Netflix creates A-List celebs

October 10, 2018 — by Shreya Katkere

Noah Centineo has broken through as the current heartthrob of American as a result of his recent role of Peter Kavinsky in “To All The Boys I Loved Before,” a popular Netflix original rom-com.

Before landing a role in “TATBILB,” Centineo had acted in several movies and TV shows. Centineo appeared in Camila Cabello’s “Havana” music video and the American family drama TV show “The Fosters” prior to acting in “TATBILB.” Before “TATBILB” was released in Aug. 17, Centineo had about 95,000 followers on Twitter and 791,000 on Instagram.

After less than a month of the show’s release, his follower count increased to 1 million on Instagram and 9.5 million on Twitter. As of early October, over a month after “TATBILB’s” release, Centineo has 12.9 million followers on Instagram and 1.7 million on Twitter.

Shortly after the success of “TATBILB,” another Netflix original featuring Centineo, “Sierra Burgess is a Loser,” was released on Aug. 30. In the show, Centineo plays Jamey, a cute football player, further adding to the hype around him.

What caused the boost in popularity? Centineo  blew up in the American media after his role as Kavinsky, a nice and thoughtful jock who has the qualities of a perfect boyfriend. In addition, Centineo’s good looks and lovable personality further contributed to his popularity.

Centinoe is popular at Saratoga High, and many students follow him on social media platforms such as Instagram.

“I have been a fan of Noah Centineo for a long time, since I watch ‘The Fosters,’” junior Simrita Advani said. “It was really crazy for me to see him become a national sensation with so many fans all around the world.”

The Ringer, a sports and pop culture website, described how Netflix is effective at producing these A-list celebs because it is an especially popular platform among 18- to 34-year-olds. Audiences in this age group, use social media extensively, so they are more likely to post about what they watch on Instagram, Twitter or Facebook.

Lana Condor, his co-star in “TATBILB,” Joey King, Jacob Elordi, Millie Bobby Brown and Gaten Matarazzo are all A-list celebrities who have become famous through Netflix Originals.

Millie Bobby Brown, a 14-year-old British actress, had a path to fame similar to Centineo’s. Her parents moved their whole family to Los Angeles to allow Brown to pursue her acting dreams, but she was not able to land any major roles at first.

Lucky for Brown, just as things were looking hopeless, she landed a role on Netflix’s original show “Stranger Things.” Since then, her popularity and follower count on her social media platforms have blown up, and she was also the youngest person to be named on Time Magazine’s “100 Most Influential” list.     

“These are young stars who think in a mobile world because it’s all that they know,” Claudine Cazian Britz, the head of entertainment partnerships of Instagram, said in an interview with The Ringer. “They sometimes come up in these moments and it happens overnight. Noah [Centineo] is a perfect example.”

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